What to Do When A Customer Asks for a Price

If someone asks for a price, give them a number. 

Anything but a number raises anxiety and doubt.

Forget what sales trainers taught the world pre-transparency. 

If you hide the price, you lose.

So, if they click on your pricing page, show them your table and pricing above the fold.

(Read original article Designing Effective Pricing Tables by Bryan Eisenberg, Wizard of Ads Partner @ BryanEisenberg.com)