In your experience what would be the most effective kind of advertising? - Zoe H. Australia

Zoe, the answer depends on your definition of advertising.
Are you talking...

  • Media selection. The delivery vehicle of your message (passive or intrusive)? Television, radio, newspaper, magazines, Adwords, Facebook ads, flyers, billboards, buses, cinema, email, direct mail, door knocking... If you say the right thing, all advertising delivery vehicles work to some degree. 

Don't Define Your Life by a Single Event

Life can be difficult and no one escapes its challenges. Sooner or later you will find yourself pressed to your limits. It may come in the form of a broken relationship, or unemployment, or a serious illness, or the death of a loved one. When it comes you will be tempted to define your life by that painful experience. Don’t succumb to that temptation. Refuse to define your life by any single event, whatever it may be. It is a real part of your life, but that is all – just a part.
— Richard Exley, August 2, 2013

Your Dream Has a Price

FAILURE: Vast Project, Half-vast Commitment

You have a dream, a belief, a hope. But are you willing to spend what it costs, endure what is required of you and fight for as long as it takes to achieve it? Are you willing to die on that mountain?

Unrelenting action is what turns starry-eyed daydreams into steely-eyed objectives.

You say you have a goal.
Let me look into your eyes.
Now tell me what you did today.
— Roy H. Williams, The Wizard of Ads

Have Courage

Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires courage.
— Ralph Waldo Emerson