Tony, I will give you my personal thoughts, an expert opinion, a scientific theory on why, (a little tongue in check) an example of how marketing to women added $975,000 in one year to top line sales of one of my clients and my conclusion.
You're having a good day at work. Then the phone rings. It's the local magazine rep with a once in a lifetime discount offer.
A full page ad costs $3,000, but because the magazine is going to print in 3 days, they are willing to give it away for $1,000.
Zoe, the answer depends on your definition of advertising.
Are you talking...
- Media selection. The delivery vehicle of your message (passive or intrusive)? Television, radio, newspaper, magazines, Adwords, Facebook ads, flyers, billboards, buses, cinema, email, direct mail, door knocking... If you say the right thing, all advertising delivery vehicles work to some degree.
Garry, when it comes to marketing everyone has an opinion and everyone is an expert. After 18 years as a marketing consultant this is what I believe.
Great question Ralph. By "to do" I assume you mean "to voice."
We believe in business owners voicing their radio and television commercials.
But not all owners wish to be the spokesperson, and that's okay.