“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
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One Thing Makes Your Ads Memorable
A High-Visibility Location for Your Business is Often the Cheapest Advertising You Can Buy
Cost-Cutter vs Entrepreneur
“A cost-cutter buys grapes and makes raisins. An entrepreneur buys grapes and makes wine. You’ll never see a person arrive to a celebration carrying a box of raisins. ”
Hang Out With People Better Than You
“If you want to soar like an eagle in life, you can’t be flocking with the turkeys.”
How To Be Happy
“Children are happy because they play.
Adults are unhappy because they do not.
So play more. Without keeping score. ”
Write With Impact
“Use half as many words and they’ll hit twice as hard. ”
Dare To Be Bold
“A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement. ”
Is Facebook for Business a Waste of Time and Money?
Change is Never Easy
“All change requires a level of pain.”
Like-Able Wins
“What’s your strategy going to be when you operate a commodity-based business… when you sell a parity product? The answer is pure and simple: Be more like-able than your competitors. In other words, be positively good. ”
“Linkedin is a place, where people I don’t know, recommend me for things I don’t do.”
The Cost Cutter
“Lower your costs and profit will rise, is the central belief of a cost-cutter. But the cost-cutter never considers the damage to customer experience. ”
Give Your Customers a Positive Last Mental Image (LMI)
Beware the Knuckleheads
“Never argue with an idiot. They’ll just drag you down to their level and beat you with experience.”
Don't Make Things Complicated
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.”
Keep it Simple
“Life is really simple, but we insist on making it complicated.”
Pain Comes Before Change
“Those in pain will choose to remain in pain until it rises to such a level it can no longer be ignored. Change will then emerge.
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Beware Following the Herd
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”
Keep Moving Forward
“Success is not final; failure is not final. It is the courage to continue that counts.”