Connect the Dots

“Customers connect dots about your business – even when no natural line exists. They invent them.” - Tim Miles, Wizard of Ads Partner

In the airline industry, if passengers see coffee stains on the food tray, they assume the engine maintenance isn’t done right.” – Donald Burr, former CEO of People Express Airlines, May 5, 2002

What dots are your customers connecting?

(Craig Arthur, Wizard of Ads Partner at WizardOfAdsAustralia)