Don't Let a Committee Edit Your Ads

No committee will ever approve a great ad, they’ll castrate it. But in their minds they’re merely “tweaking it, softening it, taking off the offensive edge.”

Subject a talented ad writer to a lot of second-guessing and he or she will reward you with ads that all your friends and family are guaranteed to like.


Now you’ve got ads that sound exactly like everyone else’s.

Roy H. Williams