Make it Easy For Your Online Customers to Say YES

There’s a sim­ple principle amongst direct response copy­writ­ers: “make it easy for the cus­tomer to say yes.”

Sounds like a “duh” piece of advice, but it’s amaz­ing how often this advice gets botched.

Here’s how to do it right.

1) Your copy should make it easy for the cus­tomer to real­ize WHAT she would be say­ing yes to. In other words, your site should clarify:

  • WHAT is for sale 
  • HOW MUCH it will cost 
  • WHY this is a good deal 
  • WHEN it will be delivered

2) Your copy should make it clear HOW to say yes and take that next step.

Hav­e a nice, clean, sim­ple Call to Action. If prospec­tive customers have to decide between 14 options just to buy, you’re making them work too hard, and your sales will suf­fer accordingly.

(Read original article So Here’s the Deal by Jeff Sexton, Wizard of Ads Partner at