You cannot have successful marketing without strategic planning.
You cannot have successful strategic planning without successful Uncovery.
There’s a reason why we call it “Uncovery.”
Some companies believe marketing is about being creative and making something up – that’s what agencies are for.
Smart companies realize successful marketing conveys something that is real or true.
The purpose of Uncovery is to make visible, uncover, or disclose important truths about your company and your customers.
Bryan & Jeffrey Eisenberg, Wizard of Ads Partners