What are Unleveraged Assets?

An Unleveraged Asset is an existing resource or hidden strength that is not currently being used to maximum effect.

These existing but unused assets could take the form of stories, abilities, relationships, guarantees, return policy's, services or products.

Sometimes they are like an elephant in the room, sometimes you must dig a little deeper.

An Unleveraged Asset is normally something that seems insignificant to you, but to potential customers it can be a tipping point between them buying from you rather than one of your competitors. 

You can use these previously Unleveraged Assets to great effect in your marketing or you can combine them to make new products and services.

Wizard of Ads