Confirmation Bias

Jeff says I have a confirmation bias, a strong attraction to information that reinforces my convictions and helps me prove my point.

That makes sense. I'm an ad writer.

Does anyone really want their ad writer to be unbiased? The job of the ad writer is to:

1. discover a persuasive perspective, and
2. develop a distinctly memorable voice for the ad campaign, and
3. find supporting evidence that clearly demonstrates your company and your products to be the only intelligent choices in your category.

Yes, I have a confirmation bias. It makes me a living.

(From the article, Voices of Articles by best selling author Roy H. Williams, The Wizard of Ads)