“I’ve done everything possible to create good relationships with my clients,” a physician announced during one of my seminars. “I’ve decorated my office with marble pillars and resort-style furniture. I’ve painted the rooms soothing colours and have a Japanese fountain in the waiting room to calm the nerves. There is a variety of magazines on the coffee table that appeal to different personalities. I even have a cappuccino corner where patients can make themselves a beverage. I’ve covered all the bases. You can’t possibly add anything — there’s nothing left?”
I let his statement hang, then asked, “How long do your patients have to sit in the waiting room before they see you?”
Patients want a doctor who is on time.
What is the biggest complaint about your industry?
Find it, then fix it.
Give customers what they really want, and watch your business grow.