Wizard Words: Impact Quotient (IQ)

How memorable, persuasive and sticky are your ads compared to those of your competitors?

Notice, I didn’t ask how creative, funny and professional your ads were? We’re not trying to win awards. We’re trying to grow your business.

Is your problem that people think they know about you, but they really don’t?

Dial up your impact quotient. Hire a killer strategist and ad writer to help you find and address the felt needs of consumers in your market. 

Answer questions that they’re asking.

(Read original article Marketing’s Three Dials by Tim Miles, Wizard of Ads Partner at TheDailyBlur.com)