Info commercials work because they run to a tried and tested formula.
- Demonstration of product or service (Proof it works)
- Testimonials (Credibility)
- Price (Transparency)
- Guarantee (Risk Reduction)
- Refund Policy (Risk Reduction)
- Call to Action (Always tell the reader, listener, viewer what to do next, how to buy. Pick up the phone. Email. Visit the website. Go to the store.)
Now look at your website, do you have all 6 elements?
You should if you want to increase your conversion rate.
(By Craig Arthur, Wizard of Ads Partner @ WizardOfAdsAustralia)