My Clients Use Radio Successfully

But we don’t use it like a lot of traditional businesses tend to use radio – which is for spot buys, for short flights to promote events or sales.

Rather, we see radio as a marathon runner who’s in it for the long haul, who uses the intrusive power of sound and story to communicate and anchor feelings and emotions of a brand, of values, to a business, to a customer.

It anchors them together so that when a customer needs a product or service he thinks of our client first and already feels good about them.

We reach as many people in a market as we can afford to reach three times a week, every week of the year.

Most people fall into the trap of buying way too many people, way too much reach at a sacrifice of too little frequency.

(Read original article How Do You Own Radio Real Estate? by Tim Miles, Wizard of Ads Partner at