Website Optimization — The 5 Basic Questions

The basics are not basic because they are easy, but because they are fun­da­men­tal. 

And when it comes to Web­site opti­miza­tion, the fun­da­men­tal ques­tions pretty much never change:

1. Who is com­ing to the site? 

2. How did they arrive? 

3. What are their goals?

4. What’s the next step for­ward for them both in terms of their goals and your con­ver­sion funnel?

5. What do they need to under­stand, believe, and feel in order to con­fi­dently take those next steps?

The beauty of these ques­tions are that they help you under­stand WHY web vis­i­tors do what they do. 

Ana­lyt­ics can tell you what vis­i­tors are doing, but you’ll never really fig­ure out WHY they’re doing it until you get a grasp on these questions.

Website optimization helps your visitors get what they want faster.

You win, by helping them do that.

(Adapted from the article "Website Optimization - Back to Basics" by Wizard of Ads Partner, Jeff Sexton. Jeff is available for speaking and consulting and website optimization.) 

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