The basics are not basic because they are easy, but because they are fundamental.
And when it comes to Website optimization, the fundamental questions pretty much never change:
1. Who is coming to the site?
2. How did they arrive?
3. What are their goals?
4. What’s the next step forward for them both in terms of their goals and your conversion funnel?
5. What do they need to understand, believe, and feel in order to confidently take those next steps?
The beauty of these questions are that they help you understand WHY web visitors do what they do.
Analytics can tell you what visitors are doing, but you’ll never really figure out WHY they’re doing it until you get a grasp on these questions.
Website optimization helps your visitors get what they want faster.
You win, by helping them do that.