Let us suppose
that this everyday world
were at some one point
invaded by the marvelous.1
Determination is a Steely-Eyed Dog
Data Doesn’t Convince Us. Stories Do.
Herbert and The Bullfight
The Price of Creativity
How Much is Too Much to Leave Out?
Target Marketing vs. Tribal Marketing
What Story Do You Tell Yourself?
What stories do you tell yourself concerning your disappointments, failures and embarrassments? Were you the unfortunate victim of evil?
Perhaps it’s time you start telling different versions of those stories. Regret and fear are incapable of guiding you to Success.
The stories you tell yourself are the foundations of your self-image.
Do You Hear that Train a’Comin?
Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004.
Then the installation of cable modems made streaming video possible.
Blockbuster filed for bankruptcy protection on September 23, 2010.*
Technology is a freight train that doesn’t care who is standing on its tracks.
The Other Kind of Excellence. Part Two
“Anything worth doing is worth doing badly.”
These are the words of an Entrepreneur who has an idea half-formed and a dream bigger than the sunrise. He or she believes that if you leap, a net will appear. Entrepreneurs are confident in the street-smarts they glean from their failures and their optimistic futurevision lets them see beyond the awkward and ugly “proof-of-concept” phase to the glowing innovation that lies beyond it.
The Other Kind of Excellence. Part One
Business Branding or Customer Bonding? Marketing to Millennials and Their Parents
Branding – as it is taught today – will at best cause people to remember you and have a mild opinion.
But unlike yesterday’s branding, today’s bonding is the beginning of relationship, the essence of loyalty and the foundation of community among human beings.
Bonding, when done properly, makes people feel connected to you. It is the little-known secret of marketing to millennials* and their parents.